Mori® Story

Mori® was conceived when four friends with different professional expertise and with a flair of interior design, decided to embark into the vinyl business. When we first started, there was a monopolization of distributors in the flooring industry which led to limited options for over-priced floor. Or reasonably priced floor but quality was greatly compromised.

Getting “lean” to keep cost low

The makeup cost of the final floor installed is not a true functional cost; but rather, it was multitude of brokers, distributors, vendors and sales rep taking margin. By the time consumer got quoted, the product is marked up 200%-300% from the factory cost. Mori® mission is to bypass all middlemen, shortening the supply chain, bringing quality product to consumer at affordable price.

The big word “Quality”

More than often, the word “quality” has been misguided. Price, country of origin, thickness and all irrelevant certificate became the basis of determining the quality. Mori product are not just high quality; we aim to provide the best flooring products on the market. Which means product must be appropriately designed with the best material suitable for localization (Singapore context), the thickest wear layer, and the toughest coating (Titanium). Our products exceed industry standards in terms of warranty and durability.

Our salesperson, the best technical encyclopedia

Unlike showrooms that carries dozens of brands, we specialize in our product. That means we can give you our sound advice, the best possible support, without pushy sales. Our product specialists are ready to share and educate you regarding vinyl flooring.